SEO services for small businesses
That find it hard getting
their website found on Google
You run your own small business and you want to be more successful
But you know that getting visitors to your website and converting them into customers is not easy......
Do you struggle getting visitors to your website?
Do your website visitors not convert convert into customers?
Is your website not on page one of Google?
Do you struggle generating enough turnover?
Do you need help to get the right kind of visitors to your website?
We can help you
We run a small business, just like you do. That means we understand your problems and we know how to fix them.
We have over 15 years experience in helping websites get the first page of Google
We can help you increase your business turnover
We increase the right type of visitors to your website – the sort that become customers!
We are a small SEO company
Being a small business ourselves, at SEO King we’re familiar with the challenges small companies face when it comes to creating a solid online presence.
We know that becoming and remaining visible online takes almost as much effort as running your business. We’ve been there and we know how overwhelming the situation can be.
That’s why we’re committed to providing the highest standard of SEO services for small businesses. Leave your search engine optimisation needs in the hands of SEO experts and you won’t need to struggle to be seen online.
What SEO services do you provide for small businesses?
Your business is a reflection of your unique vision, and so is your website. This concept underlies all the SEO services we offer to small UK-based businesses. In other words, we don’t believe in one-size-fits-all solutions.
All our services are tailored to your business, your goals, your clients, and the challenges you face.
On-page SEO services aim to get your website to rank higher in search engines like Google, Bing, and Yahoo, so you get more and better quality traffic. This can achieved by optimising every important SEO element in your website.
You can think about the elements that matter to on-page SEO as if they were a house. To keep a property stable and ensure it’s appealing, you first need to pay attention to its foundations. In on-page SEO, the foundations include the website’s speed, overall usability, and its structure or architecture. For optimal appeal, you also want your house to be nicely built and furnished – the SEO equivalent of this are headings, page titles, tags, images, and text.
On-page SEO isn’t optional. Without it, search engines can’t determine what’s relevant to user queries and may not list your site in search result pages. It’s true that search engines are becoming increasingly sophisticated at understanding what a page is about, but they can’t do magic if the basics aren’t in place.
Another reason why on-page SEO matters is because with it, you can get tangible results with relatively little effort and only addressing elements that are under your control. Unlike other digital marketing techniques, on-page SEO isn’t a one-time investment, but rather a strategy that stays in place and generates results over time.
At SEO King we take a comprehensive approach to on-page SEO to ensure your site meets all standards from the foundation to the last detail. We do this by:
- Improving and solidifying the technical base of your website.
- Creating an effective keyword strategy and optimising every page for the relevant keywords.
- Ensuring your website content is written for real people, but also for search engines.
- Engineering the content to engage visitors throughout the entire sales journey until they become loyal customers.
Off-page SEO consists of a range of techniques that can improve your site’s ranking without modifying website elements. They include actions like link building, participation in forums or social media groups, guest blogging, reviews, and influencer outreach. You can think about it as website PR.
Like on-page SEO, off-page SEO matters to overall visibility because it can help bring credibility and authority to your website. These factors (authority, relevance, and trustworthiness) are used by search engines to determine a website’s ranking. So again, off-page SEO isn’t optional if you want maximum exposure for your business.
At SEO King we offer a variety of off-page SEO techniques to boost the authority and ranking of your site. We take a personalised approach to this strategy by:
- Making sure that there’s a solid rationale behind the techniques chosen.
- Ensuring they meet your specific goals.
- Choosing off-page SEO techniques that target the right audience in the right places.
Brick-and-mortar businesses are going through challenging times due to the unstoppable rise of e-commerce. If this sounds familiar and you don’t know how to get customers back into your shop, local SEO may give your business the push it needs.
Essentially, local search SEO is a strategy that targets an audience in a specific geographical area – usually, the area where you’re located and where your customers are. If you don’t take a local approach to SEO, you could be advertising to everyone and to no-one in particular and therefore missing lots of opportunities and revenue along the way.
Internet users search for local businesses. These are called “near me searches” and are usually done by people who know what they want, want it quickly, and are almost ready to buy it. Google’s algorithm includes a proximity factor to account for these searches, so optimising your website for local SEO can help position your site in the eyes of local consumers.
Add to that the fact that mobility restrictions have affected customer behaviour. In many cases, people have modified their shopping habits and limited them to local businesses. If you don’t have a strong local SEO strategy, you could end up flying under their radar.
Ideally, you want to cover several bases to ensure you rank high in near-me or local searches and to get your business displayed in Google’s map pack.
Our local SEO services combine various techniques to ensure your site is visible on map packs and in search results pages. We do this by:
- Creating relevant local content.
- Ensuring your online business profile is complete and up to date.
- Optimising your website for mobile searches, which account for a great deal of local searches.
Running an online business eliminates geographical barriers and gives you exposure to a global audience. However, the more diverse your audience is, the more factors come into play when trying to get their attention.
This is why international SEO is a field of its own that requires a thorough understanding of cultural and local habits, trends, and customer preferences. If your business trades in more than one country, or if your website receives traffic from multiple countries, investing in international SEO is a smart move.
Search engines take location into account when displaying listings in response to a user query. Algorithms can determine the user’s location and use this information to match listings to that particular geographical area. Search engines take into account the website’s language and other technical elements, which need to be set “backstage”.
In addition, international SEO also requires a detailed understanding of different payment gateways and how they operate in various countries, as well as knowledge of competitors in different markets.
That’s only a small overview of this online marketing technique – there are many other factors to take into account when targeting an international customer base. At SEO King we can craft a bespoke international SEO strategy that boosts the visibility of your business in selected countries without you needing to have a physical presence there.
Online stores have the potential to reach a vast audience and boost their bottom line by implementing the right e-commerce SEO strategy.
In a nutshell, e-commerce SEO is a set of techniques specifically tailored to improving the visibility of online shops. To do this, digital marketers focus on products, category structure, user experience, as well as on-page and off-page factors that contribute to brand trust.
In addition to visibility, e-commerce SEO matters because it can effectively address the unique needs of each user as they move along the e-commerce sales funnel. The needs and expectations of a casual visitor are very different from those of a repeat buyer or from someone who is comparing options.
So ideally, you want to tailor certain pages to make sure the cater to different profiles and conversions stages.
At SEO King we know that e-commerce requires a carefully orchestrated approach to user engagement. Our team has wide ranging experience bringing together technical and non-technical elements to create a delightful experience that your customers will love.
The widespread use of mobile devices has done nothing but grow over the past decade, contributing the creation of the so-called mobile economy. If you sell products or services online and want to be part of this economy, mobile SEO is the way to go.
A mobile SEO strategy ensures your website delivers a seamless experience on mobile phones and tablets. As a website owner, you shouldn’t assume a single design will work well on both desktop and mobile – that’s actually the exception. In 2022, a mobile-ready website is a must.
Mobile SEO isn’t only important to ensure all visitors have a satisfactory experience. As of 2021, Google is a mobile-first search engine. This means that Google will use the mobile version of a website to determine how good of a match it is to user queries. With this change comes the requirement to fine tune all aspects of mobile SEO.
That is precisely what we do at SEO King. After a comprehensive assessment of your website, we come up with a plan to get your site to mobile-first standards using a mix of tailored strategies. In our 15-year+ experience, we’ve seen that websites with solid mobile SEO have:
- More consistent traffic.
- Lower bounce rates.
- Higher conversion rates.
- A better placement on search results pages.
- Stronger user engagement evidenced by higher time on page.
- A competitive edge over non-optimised businesses.
WordPress powers more than 80 million websites worldwide and is the chosen platform of approximately 35% of the world’s top 10,000 sites. If the entire WordPress ecosystem was a country, it would rank 39th in the world by GDP standards.
But why exactly is WordPress so popular? First of all, there’s its relative ease of use. A WordPress site can be up and running in 24 hours once you have all the content and images you need.
Second, it has a very active and knowledgeable community of developers that create additional resources to make your website stand out. In WordPress, there’s a plugin and a theme for every need, and there are usually several theme variations to choose from for better customisation.
Third, WordPress is SEO friendly. It’s often said that WordPress websites tend to rank higher, because search engines appreciate their focus on a providing a good customer experience.
Having said that, you still need a bespoke strategy to optimise your ranking and get a steady stream of traffic. This may include tweaking a few settings back-end, developing a new category and tag structure, optimising loading speeds, and putting the right security safeguards in place, to mention just a few of the most common actions.
At SEO King we have ample expertise getting your WordPress site into shape and ensuring it delivers what you and your customers expect.
Benefits of using SEO King for your business website search engine optimisation
People often ask us if it’s possible to do “DIY SEO”. It’s definitely possible, but here are a few things to consider:
- If you’ve never done SEO before, you’re in for a long learning curve. There are different types of SEO, and you’ll need a good grasp of different techniques to make it work.
- A DIY approach is a trial-and-error approach. Expect to make mistakes.
- Never underestimate how time consuming it can be to get SEO right. As a business owner, you want to put all your time and resources into acquiring new customers and building good relationships with existing ones, not on handling the SEO side of your business.
There are lots of SEO companies to choose from and we always recommend working with an SEO agency that understands the needs of small businesses.
When you choose SEO King, you wont find any generic SEO packages but you can look forward to the following benefits of our affordable SEO service:
Increased website visitors
If you want more revenue, you need more website visitors – there’s no way around it. The key is attracting the right visitors to your site and creating an experience that smoothly helps them move from awareness to conversion.
At SEO King we can increase traffic levels to your site while respecting your budget and choosing proven techniques after discussing your needs in detail.
Choosing keywords that are relevant to business can help you speak directly to your ideal customer. We do ample keyword research to ensure every keyword is valuable in driving traffic. However, we’re not interested in increasing traffic for the sake it -and neither should you. There’s no point in ranking high for vanity keywords that get lots of visitors to your site if they’re not ready to buy.
Higher conversion rates
Conversion doesn’t only mean clicking on the “Proceed to Checkout” button. At SEO King we’re well aware that conversion metrics vary from company to company and from business model to business model.
In some cases, conversion will mean filling a contact or Call me Back form. In others, it will mean booking an appointment or downloading a demo. Also, conversions aren’t isolated actions, but the result of a process that must be carefully designed and optimised towards the ultimate goal.
To improve your conversion rates, our team always targets strategies to the correct buyer level and using high-impact techniques.
Increased business turnover
SEO leads to exponential business turnover growth that is sustained over time, unlike other techniques like PPC.
SEO is powerful, but it’s not magic and it doesn’t produce results automatically. To ensure your bottom line benefits from SEO, we follow up on results and make the necessary changes to SEO strategy and campaigns.
SEO King provides customised, easy-to-read, and transparent reports that tell you how your website is performing in a concise manner. The reports include:
There are dozens of SEO KPIs, but not all of them are relevant to every business. Our reports only include agreed KPIs to ensure they’re tailored to each client and they’re never overwhelming.
Monthly website audit
We want you to know that we’re taking action to improve your website’s ranking and visibility. That’s why send you the results of monthly audits where you can check your website’s health and all the actions we’ve taken to improve it.
Keywords are crucial in SEO, so we provide you with a detailed report on how your site is performing month after month. This information is useful evaluating performance as well as seasonal keyword trends.
You’ll also know when you site ranks among the top 3 positions, on page 1 of search engine results, and in positions 11 – 100.
Reports include our findings on the date provided by Google Analytics. This typically covers metrics related to goal achievement, traffic value, and visitor behaviour, which can be used to adapt current SEO practices for even better results.
Small business SEO services FAQ
Absolutely. Small businesses need an SEO service even more than large companies, as they cant’ compete with huge advertising budgets. SEO is an affordable way of consistently moving towards exponential growth.
Choose someone who understands small businesses and the challenges they face. Professionals who specialise in small business SEO services target interventions that make a difference with a focus on ROI and on your budget.
Initially, they may take a DIY approach before realising their time is better spent growing their business. The smartest move is finding a SEO company that specialises in small business.
Affordable SEO is not the same as cheap SEO. An affordable strategy will deliver results and ensure you obtain a good return on investment. Cheap SEO won’t do that.
It depends on the company’s goals and limitations, but generally speaking, our SEO service starts at £600/month.