We are a
That helps you get your website
SEO foundations correct
You run your own business or website and you want to be more successful
But you know that getting visitors to your website and converting them into customers is not easy......
Do you struggle to get visitors to your website?
Do you not convert your website visitors into customers?
Is your website getting lost among the competition on Google?
Are you not generating enough turnover?
Could you do with some help to get visitors to your website?
We can help you
We run a business, just like you. We understand your problems and we know how to fix them.
We have over 15 years experience in fixing technical SEO issues
We will increase targeted visitors to your website
We will help increase conversions and increase turnover
Are you looking for a technical SEO agency?
After putting in the time and effort to start your small business, the next step is to see it thrive.
However, given the market's high level of competition, getting prospects to your website and converting them into clients is no easy undertaking.
At SEO King, we strive to know each customer individually, taking the time to thoroughly understand your website's goals, time constraints, and budget.
We, too, are a small business, and we're here to assist you. We are a technical SEO agency that helps you establish the proper SEO foundations for your website.
What is SEO?
Search engine optimisation (SEO) is a set of practices aimed at enhancing the visibility and positioning of web pages in organic search results. SEO is a highly effective tool for online marketing. It helps you connect with millions of potential clients actively searching for products or services similar to yours.
When a user inputs a search query into a search engine (Google, Bing), it returns results tailored especially to the user's query. It does this by crawling the website to better comprehend its products or services.
The higher your pages rank in search results, the more likely you will attract prospective and existing clients to your business.
What is technical SEO?
Technical SEO involves all the aspects involved in optimising your website's infrastructure to make it more crawlable and indexable by search engines (to help improve organic rankings).
Technical SEO is crucial for the success of your entire SEO effort as it ensures that your website is able to be crawled by search engines and stays within the rules they dictate.
Technical SEO is a subset of on-page SEO that focuses on optimising specific elements of your website to gain higher rankings. It is the opposite of off-page SEO, which aims to increase site visibility by promoting it through other channels.
SEO King is a tech SEO agency that specialises in developing a technical SEO strategy to deliver maximum benefits.
Why tech SEO matters?
Imagine buying a fantastic looking house for your family with lovely gardens and lots of room for everyone, before long you've spent a fortune on new furniture for the house as well and invited all your friends and family around for the house warming.
Then disaster strikes, you find out that the house is collapsing in on itself due to the foundations being substandard and non of your family and friends are safe to visit.
This is in many ways similar to technical SEO.
If you spend all your money on creating great content and forging links to your website but neglect to look after the website foundations you will find that your site performs poorly in search results due to search engines running into errors whilst attempting to crawl your site, poor user experience and poor infrastructure.
Technical SEO services from SEO King
With any new client we start the journey with a detailed technical SEO audit before our team of technical SEO experts put together a bespoke SEO strategy to deliver noticeable improvements to your site within the shortest timeframe and taking into account the latest best practices in the industry.
Our services include the following:
Page speed check
Search engines want to display results to their users which not only provide the details they are looking for but will load quickly, if your site speed is slow this is bad for user experience and you will find your placement in search results lower than you might otherwise expect and this is bad for business.
According to a study, Google's first page captures 71% of search traffic clicks and has reached as high as 92% in recent years.
Google has made it clear that they consider Core Web Vitals (how they term your site speed) a ranking factor and fortunately they have provided an easy way to assess your site, using their very own PageSpeed Insights.
As part of our services we will review and either fix or recommend actions you can take to fix any issues highlighted.
Not long ago, most searches were conducted on the good old fashioned desktop computer. Things have changed in recent years with the advent of smartphone and tablet searches.
Google now operates in mobile first mode, that is if your website is not geared up to accommodate mobile users then you will struggle to be found in search results.
Fortunately, just like with page speed, Google has provided a tool in order to assess your website, the Google Mobile-Friendly Test.
Additional benefits of a mobile-friendly website
- Experience that is consistent across devices
- Increased mobile conversion rate
- Improved user experience
- Improved download speed
- More adaptable and cost-effective than mobile application development
URLs serve as the connection between your content and the user, it should be pleasing on the eye, inform users about the page content and be applied consistently across the site.
For instance, www.example.co.uk/central-heating-installation/ tells a user the page is about central heating installation much more than www.example.co.uk/index.php?id267 does.
Our SEO consultants will work with you to create a URL structure that takes into account your site architecture and ensure this applied across your entire site.
Your site should make sense to both search engines and users. A key indicator of poor architecture is a high bounce rate where people click off your website without visiting another page or interacting some other way.
Our content marketing teams will develop your site architecture clustering content around key content topics. By presenting this as a content map it is easy to visualise where an issues may arise and develop solutions to address these.
404 pages and 301 redirect
404 pages are error pages, if your users see one they can assume your entire site is broken and look to one of your competitors.
Google Search Console and other SEO software can provide information on what pages are indexed and providing 404 errors. At SEO King we will review this information and decide an the most appropriate way of mitigating this. It could be there is missing content which should be created, or most likely a URL has changed.
If a URL has changed then we will ensure that a 301 redirect is put in place to tell the search engines where the page can now be found and that this is a permanent change.
In addition we will ensure that you have a 404 page that forms part of your website and offers visitors a way to find further information on your website should they ever find themselves faced with it.
Crawl errors and issues
Again Google Search Console can provide a wealth of information about crawl errors and issues.
As a professional SEO company We'll review these on a regular basis ensuring that where any issues are identified they are fixed swiftly before they cause any major issues on your site.
Benefits of technical SEO from SEO King
At SEO King, we pride ourselves on being an affordable SEO consultancy that provides proportionate and effective solutions to technical SEO.
As a result by working with us you stand to benefit from:
Increased website visitors
If you ask a marketer or business owner what they want most in business, they're likely to say more sales. Indeed, 61% of marketers state that generating visitors and leads is their primary difficulty.
Our technical search engine optimisation services allow your site to be discovered and indexed, along with our other on and off page SEO services this will lead to higher ranking and naturally an increase in visitors will follow.
Higher conversion rates
Of course more visitors are no use if they don't convert to customers.
Targeting the correct visitors through keyword and topic selection is one step but so is understanding where on the buyer journey customers are when they visit your pages.
Our content team will create relevant and engaging content designed to funnel and ultimately convert visitors to customers and our technical teams will ensure your site runs smoothly in order to provide those visitors with the best user experience possible.
Increased business turnover
The ultimate goal for any business is to make money, and this is what we will do for you.
Increased visitors looking for your services with convert into paying customers, these visitors compound over time as our work delivers more and more ranking keywords.
The net result is an increase in your business turnover that far outweighs the cost of our SEO service.
As a tech SEO agency, we interact with our clients effectively through monthly SEO reporting. We compile all pertinent data to create customised reports that are straightforward to comprehend.
Below are some of the reports we provide to our clients:
As each company is unique our SEO KPIs can vary between client to client. The key is that these are metrics that we have together are important to your business and measurable.
Each month we will provide an analysis of KPI performance versus, baseline, last month and last year.
Monthly website audit
As well as undertaking an SEO audit at the start of the SEO process we continue to undertake an SEO audit each month, reporting any issues found and steps we have or will take to address these.
SEO audits are vital to understanding the on page SEO status of your website and whilst they can be quite technical we will always provide an overview that is simple and easy to understand at a glance.
Every client wants to know how they rank for the targeted keywords and we make it clear in our reporting how your website is performing in respect of these.
In addition we clearly display how many keywords your website ranks for within the top 100 on your chosen search engine breaking this down into if your website is:
- in the top three positions
- on the first page but outside the top three
- on the second page
- in positions 21 - 100
and, again, how this compares to baseline, last month and last year.
Further to this we will record any other ranking highlights such as featured snippets or map pack successes, which is especially important for our local SEO clients.
Hopefully your website will have Google Analytics and Search Console already set up. If not this is the first thing we will do.
We will use Google Analytics to evidence the number of visitors coming to your website and from where and what digital marketing campaign.
This is especially important if you are utilising more than one marketing strategy so that you can attribute website traffic to the marketing channel.
We will capture visitor interaction allowing us to tweak content, intention and target keywords where required and understand if visitors have completed any of the agreed goals such as purchased, signed up or made a phone call.
Technical SEO services FAQ
We understand that you will probably still have questions about our technical SEO service, we've listed our most common questions below. If we've not covered your question about our services then please do get in touch.
Whilst we cannot give an exact price as every client is different and the answer will depend on a variety of different factors not least, number of keywords, difficulty and how quick results are desired, we can provide an indication that our services start at £600 per month.
You will not see instant results with SEO and content marketing like you will with PPC. On average we would expect to start seeing some meaningful results around months four to six.
You should view search engine optimisation as a marketing cost. Like any other marketing cost, as a business owner, you want to see a positive return on your investment. You want to see it generate more income that it is costing you in costs.
If you choose the right team to undertake your SEO and target the correct keywords then you should see this positive return on your investment.
Remember, your competition is probably paying for SEO, if you're not you risk being left behind.
Does your website score over 60 on the Google Website Speed test? Do you rank in the top 3 for your desired keywords? Do you convert at least 2% of visitors into leads or customers?
If you answer no or don't know to any of these questions then yes, you need help with SEO. Or you at least need to get your team to undertake some SEO.
Small businesses need SEO even more so than a large business with huge advertising budgets that they can continually spend on PPC marketing. By undertaking a carefully targeted small scale SEO campaign a small business can see a much better ROI on their spend than large business with deep pockets.
What's more this increase in custom is scalable leading to exponential growth, even for those on the smallest of SEO budgets.
PPC will deliver instant results and in certain situations may be better for your business in the short term. We would however, always recommend running an SEO campaign alongside a PPC campaign otherwise you will find yourself back to square one once you stop your PPC advertising.
As a rule we would advise most businesses to invest in SEO over PPC for the maximum long term benefit but there is no harm in combining both if you have the budget to do so, especially if you need some immediate returns.
Yes, the basics of SEO are not overly complicated. They can take time and there will be a learning curve at the start but anyone with sufficient time and internet knowhow can do SEO.
Is it the best use of your time? Probably not. We'd argue that you'd be better using your time on your business, closing sales and making money, and leave SEO to people like us.
Search engine rankings are volatile. We are confident about our knowledge and skills that we will get you onto page one but cannot guarantee it. We do guarantee to achieve the agreed KPIs over the course of our time working together.
An SEO company develops and implements a search engine optimisation strategy designed to increase visitors, achieve goals and drive business success.
The SEO team works to improve website visibility in search results to capture high quality leads using a variety of methods such as; creating a good user experience, developing engaging content for identified keywords, link building and potentially even web development.